Real-time Competitive Intelligence
Explore and compare TV advertising through our comprehensive and highly accurate Ad EnGage Convergent database of over 200 million TV ad airings collected 24/7, 365 since 2015.
Our system is continuously ingesting and analyzing data, ensuring that our clients always have instant access to complete information on every ad in their category and across every TV network and platform going back over six years. We provide a comprehensive view across linear and streaming TV, showing real time competitive, category, and historical insights so you can learn from competitors - and beat them.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
- Sun Tzu
How Does It Work?
- EDO monitors 120+ linear and streaming networks to continuously collect and maintain data. Our creative library contains all U.S. national TV ads since 2015.
- Our proprietary matching technology fingerprints ad content for automatic recognition of future airings.
- Content is then logged and tagged with metadata, including schedules, impressions, spend estimates, brands, products and other data points.
- Our proprietary taxonomy creates a categorical hierarchy of over 70,000 companies, brands and products advertised on TV, enabling powerful exploration, comparisons, and insights for you.
Competitors' Impressions by Network
Unobstructed Line of Sight
Track Campaigns & Competitors
Understand your competitors’ current and historic media strategies; monitor their share of voice, new campaigns and creatives; and detect competitors’ messaging strategies, demographic targets, and seasonal patterns.
Find white space
where your competitors are not active and make sure you’re not getting outspent in programming you didn’t know to invest in.
Delve into EDO’s unparalleled creative library
Watch your competitor’s linear and streaming ads and discover custom network sponsorship creatives. Review competitor ads — and your own ads — in the actual commercial pod they aired in.
Build your own customized competitive sets
for easy in-depth comparisons of spend and strategies. Save your competitive sets so you can effortlessly access them each time you log into your dashboard.
Receive immediate insights on what programs your competitors aired in
last night so you’re in the know, right away.
Easily find what matters to you
with our intuitive powerful web app and omni-search.
Inform investment strategy
Our syndicated census data set allows you to evaluate media strategies across networks, programs, dayparts, and pod positions with the statistical rigor needed to make informed decisions for your own brand.
“EDO gives you a chess board. They provide a view of the marketplace, and the category, and the brand. Others can give you a pretty good feel for how the brand performs, but in isolation.”
- Sam Bloom, CEO, Camelot Strategic Marketing & Media
EDO is a data, measurement, and analytics company that advances the success of marketing, research, and creative professionals.
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© Entertainment Data Oracle, Inc. 2022