Use EDO Data to Inform Upfront Investment Strategies

Gain a clearer view of EDO’s data-driven approach and expertise, and the exceptional value we deliver to our clients.

Know What Works for 2022 Upfronts

EDO provides advertisers with the tools to incorporate an outcome-based approach into the upfront planning process through our Search Engagement performance metrics, which measure actual consumer behavior in response to Linear TV ads.

The following TV Advertising Performance Insights Reports for 2022 Upfront Planning provide a sample of the data EDO delivers to help guide advertisers' upfront investment decisions.

Each industry-specific report includes insights about:

  • Top brands ranked by national TV ad spend and impressions.
  • The top-performing shows and networks across broadcast and cable for ad effectiveness.
  • The best live sports and awards programs for TV ad effectiveness.
  • How EDO’s industry-specific data can validate and maximize 2022 Linear TV upfront investment strategies.

    • Upfront Planning
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    Financial Services Report
    Explore EDO's Financial Services TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Insurance Report
    Explore EDO's Insurance TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Luxury Automotives Report
    Explore EDO's Luxury Auto TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Non-Luxury Automotives Report
    Explore EDO's Non-Luxury Auto TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Pharma OTC Report
    Explore EDO's Pharma OTC TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Pharma RX Report
    Explore EDO's Pharma RX TV Advertising Performance Insights Report for 2022 Upfront Planning.
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    Upfront Planning
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    Restaurants Report
    Explore EDO's Restaurants TV Advertising Performance Insights Report for 2022 Upfront Planning.
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