EDO, Inc. - EDO Ad EnGage Data Stream (API)

Consume the Premier National TV Ad Occurrence Data Set

EDO has one of the most robust automatic content recognition (ACR) datasets for linear TV, covering 99% of all TV ad airings across 120+ networks, 200M+ ad airings, and 1.5M+ unique creatives, providing a comprehensive view into TV viewership and ad exposure.

Our real time competitive, category, and historical data and insights can be brought into your own organization’s datahub.

Activate Search Engagement Into Your Media and Audience Planning

EDO combines its ad occurrence data set with consumer behavioral outcomes — including our proprietary metric, Search Engagement — to enable you to optimize audience strategies, media placements and creative choices to drive active engagement.

Bring EDO’s real-time incremental engagement and outcome analytics into your media environment to:

Understand which networks, programs and creatives are the most effective in driving search engagement for your brand and category.
Manage media planning to increase brand engagement through optimized mixes across networks, programs, and dayparts.
Learn which audience segments are most responsive and build your own audience targeting for increased viewer engagement.

Looking to Better Mine Your Own and Other 3rd Party TV Advertising Data?

License EDO’s Alexandria Taxonomy, a categorical hierarchy that includes over 70,000 companies, brands, and products advertised on TV. EDO maintains and updates this powerful navigator so you don’t have to.

With EDO’s easy-to-use Data Stream, you can:

Integrate EDO data with your marketing dashboards and combine with sales data

Bring EDO data into your media planning, buying and selling platforms

Use EDO data in your own predictive models

Organize your data for better exploration and insights

EDO and Xandr Partnership

EDO’s search engagement data is now available on Xandr’s sell-side and buy-side advanced TV platforms, Monetize TV and Invest TV.

With Xandr’s Invest TV, buyers can now activate unique audiences based on EDO search engagement data to achieve unified reach across media channels and spend advertising dollars with confidence in achieving performance-based business goals.

With Xandr’s Monetize TV, media owners can now configure media plans and generate proposals to maximize viewer search engagement for brands advertised.