Press

EDO CEO Kevin Krim estimates this year's NBA Finals will have an audience of 11 million, up slightly from 10 million last year given to dedicated basketball markets in Boston and San Francisco. Read the rest on The Athletic

The sense that there’s business to be had in TV measurement has led to an influx of capital into measurement companies, including EDO. Read the rest on The Hollywood Reporter

Seven years ago, Edward Norton — award-winning actor and co-founder of EDO — saw an opportunity to help filmmakers better market their work using data science. The idea: Wean marketers off their reliance on old-school TV ratings and instead connect the dots between the TV ads people see and what they search for online after. Read the rest on Forbes

Hear EDO cofounder and award-winning actor Edward Norton speak with Ad Age's Jack Neff in this Ad Age Remotely video interview. Read the rest on Ad Age

Across all vehicles, consumers are 30% more likely to search for a brand after seeing an ad for an electric vehicle than a non-electric vehicle, according to EDO. Read more on the advertising dynamics across the automotive industry. Read the rest on Insider

Edward Norton, who co-founded EDO seven years ago, and EDO CEO Kevin Krim chat with entrepreneur and Good Company host Michael Kassan about the state of media measurement and the company's recent $80 million growth round. Read the rest on Good Company with Michael Kassan Podcast

“The big consolidation trend has given people arguably the scale to have robust streaming services, or subscriptions, or a blend, and the people who have those scaled subscription services are pushing it hard,” says Kevin Krim, CEO of EDO in The Hollywood Reporter. “And the ones that aren't as big have to live with what they have got, which is still-strong linear networks that have an audience.” Read the rest on The Hollywood Reporter

Xandr has created a currency buffet with six measurement firms, including EDO, beyond industry heavyweight Nielsen available for testing or writing advanced linear TV deals in the coming upfront negotiations. Read the rest on Ad Age

Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies, including EDO, in preparation for the upfront TV market. Read the rest on MediaPost

EDO has landed an $80 million strategic investment from LA-based Shamrock Capital. Read the rest on LA Business Journal

EDO receives $80 million in new funding from Shamrock Capital. Read the rest on Built in LA

Shamrock Capital has invested $80 million in EDO, a data, measurement and analytics software company that works with media, creative and audience-advertising investments by measuring and optimizing consumer behavior. Read the rest on Pitchbook

EDO, co-founded by actor and filmmaker Edward Norton and led by CEO Kevin Krim, is creating a new advertising "currency." Read the rest on The Hollywood Reporter

EDO, co-founded by actor Edward Norton, wants to compete with Nielsen by helping advertisers see whether consumers take action after seeing a commercial. Read the rest on The Wall Street Journal

Following other major network groups' new data deals for the upcoming TV ad upfront, Discovery said it will be using EDO as a “preferred behavioral measurement partner” to measure ad campaigns for marketers’ business outcomes. Read the rest on MediaPost