Videos

EDO President & CEO Kevin Krim and Mediahub Worldwide EVP, Advanced Media Michael Piner speak during the 2022 Adweek Convergent TV Summit East conference about using Share of Search as a predictive signal and potential currency. They also discuss how EDO and Mediahub are working together to build advertisers’ revenue and market share.

John Cripps, PhD, EDO’s SVP Convergent Measurement, speaks on a VAB webinar panel with James Hankins, SAGE Global VP Marketing Strategy and Planning and the Co-chair of the Institute of Practitioners in Advertising (IPA) Share of Search Think Tank, and Marianne Vita, the VAB's SVP of Integrated Strategy and Marketing, and explains why marketers who are looking for a predictive KPI for sales and market share should be utilizing Search as both a signal and alternative currency.

Univision now leverages EDO's consumer behavior data as performance currency to optimize business outcomes for clients.

EDO President & CEO Kevin Krim speaks with Cynopsis Editorial Director Lynn Leahey at the Cynopsis Measurement & Data Virtual Conference during the session, "High Anxiety: Why you need outcome measurement for Convergent TV." Kevin discusses why Convergent TV has created anxiety for both the buy and sell sides, and how EDO is helping clients navigate the changing TV landscape with a private beta of EDO’s new Convergent TV platform.

EDO President & CEO Kevin Krim speaks with Beet.TV about the impact of COVID-19 on TV advertising and how EDO is continuing to help clients and maintain a strong, healthy team culture while working remote

EDO EVP & GM Media Analytics Scott Grunther explains the importance of middle-of-funnel ad measurement and capturing the moment of ad impact at Beet Retreat 2020's "The Big Measurement & Data Debate – Fixing the Problems" Townhall

EDO EVP & GM Media Analytics Scott Grunther discusses EDO's data and the importance of speed, scale, and syndication for ad measurement at Beet Retreat 2020

EDO Co-Founder Edward Norton discusses EDO and the importance of precise TV ad measurement on CNBC's Squawk on the Street

EDO President & CEO Kevin Krim discusses EDO's founding and how we approach TV ad measurement with Beet.TV