Between awareness and purchase lies the critical moment of decision.
Over 5 years ago, EDO pioneered the syndicated, real-time, outcome-based approach that enables advertisers, agencies, and networks to know what works at the critical moment when reach converts into a decision to act.
The middle of the funnel is the most important moment of the consumer decision journey. What advertisers need to know most is what triggers the conversion from awareness to intent.
We uniquely — and continuously — measure the effect TV has on actual consumer behaviors like search engagement so advertisers and agencies know what’s driving real-world behavior.
The middle of the funnel is the most important moment of the consumer decision journey. What advertisers need to know most is what triggers the conversion from awareness to intent.
We uniquely — and continuously — measure the effect TV has on actual consumer behaviors like search engagement so advertisers and agencies know what’s driving real-world behavior.
IntroducingAd EnGage Convergent
Now EDO brings those same capabilities to streaming TV with Ad EnGage Convergent, along with powerful new audience-level insights across linear and streaming TV. What’s more, you get all the same continuously updating competitive and historical coverage you expect from EDO. For the first time ever, you can measure what drives consumer action across your entire premium video buy with clarity and consistency.
Compete Smarter
Leverage completely custom audience segments and custom behavioral models no other vendor can give you
With scaled, syndicated behavioral data at our core, we can do what other vendors can’t.
Compare Your Advertising Success to Your Competitive Set
Learn from your competitors strategies — and learn how to beat them
The experience of all your competitors is embedded in EDO’s models. Learn what has worked for them — cross platform and in real-time — and how to do it better.
Instant, accurate, hassle-free benchmarking
Forget year-long waits to resolve IT, privacy, or technology headaches. EDO enables instant benchmarking with history. Measure your campaigns using our historical data set of 100M+ ad airings and customizable view sets to compare different groups of peers.
First-ever syndicated multi touch attribution modeling
Until now, MTA has been a slow, siloed, limited one-client-at-a-time solution. EDO has created the industry’s first MTA solution built on a pooled data set across advertisers. This dramatically improves actionability, so MTA can better inform all your marketing activities.
Benchmark incremental impact of ad exposure by audience segment
Standard, consistent measurement across your entire TV buy
Know what drives real consumer behavior in the moment, across your entire TV investment.
Compare Your Advertising Success to Your Competitive Set
Benchmark incremental impact of ad exposure by audience segment
Plan and Buy Smarter
Inform audience targeting
With demographics, viewing behaviors and behavioral response.
Go beyond first or last-touch attribution
Optimize future media investment using EDO’s advanced modeling capabilities where attribution and windowing are done right: data-driven and modeled.
Nail the optimal frequency
Wring the most out of your budget across linear and streaming.
Get real accountability
As TV buys fragment, EDO helps you hold partners accountable while campaigns are in-flight to ensure buys are delivered based on agreed-upon guidelines.
Create Smarter
Real-time, in-market creative optimization and rotation
Pre-test methods aren’t in-market — and worse, they’re based on small samples. Post-exposure trackers are glacially slow, also suffer from small sample sizes, and can’t capture real-time behavior. Ad EnGage Convergent measures Search Engagement and everything that matters in the moment.
Ad Airings
100M+
Ad Creatives
1.5M+
Searches
Gazillion
Ad EnGage Convergent
Key Features
Always-on TV capture, 24/7, 365
Superior ACR - cheaper and more accurate. Cloud DVR to view ads in context of surrounding programming.
Real-time ad occurrence Data & Metadata
Built on the individual ad airing for precise and flexible intelligence. Creative library of all national Linear TV advertising since 2015 - 100M+ ad airings and growing.
360° View
Syndicated data so you can learn from your competition; Historical data available on day 1.
Categorical hierarchy of all advertiser companies, brands and products
Drill down from category to creative. Easy to explore, search and find what matters to you.
Engagement Lift, EDO’s Proprietary KPI
Search Engagement, showing the increase in online searches for the advertiser’s brand in the minutes immediately following each ad airing.
Occurrence, search & site-visitation outcomes
Numerous fully licensed data sets. All fully privacy compliant.
Sophisticated attribution models for unmatched strategic insights
First-ever syndicated MTA modeling.
Aggregated data; no first party data or PII required
Privacy-compliant, ready for a cookie-less world.
Ad EnGage Convergent with first party data
Ad EnGage Convergent with first party data offers a safe way to share your first party ad occurrence, outcomes, and other metadata with EDO for richer insights available to you only.
Keep your 1P data and your enhanced views safely partitioned and locked; onboard via any of the major interoperability platforms.
Share your ad schedules and custom audience segment profiles with EDO. We’ll evaluate performance against your targeting and suggest refinements.
Combine your first-party sales data with our 360 TV viewing and online behavioral data for media targeting that drives engagement and sales.
Apply our unparalleled behavioral modeling to build powerful custom audience segments and improve your ROI on future convergent campaigns.
EDO is a data, measurement, and analytics company that advances the success of marketing, research, and creative professionals.
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© Entertainment Data Oracle, Inc. 2022