Our Company
EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.
Our Intent
To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.
Our Values
About Us
Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.
Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and SOMA in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.
Who We Serve
Press
Have you heard the news?
Warriors-Celtics may boost NBA Finals to pre-pandemic ratings: Sports on TV
June 01, 2022 | The Athletic
EDO CEO Kevin Krim estimates this year's NBA Finals will have an audience of 11 million, up slightly from 10 million last year given to dedicated basketball markets in Boston and San Francisco. Read the rest on The Athletic
Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse
May 26, 2022 | The Hollywood Reporter
The sense that there’s business to be had in TV measurement has led to an influx of capital into measurement companies, including EDO. Read the rest on The Hollywood Reporter
Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data Oracle
May 20, 2022 | Forbes
Seven years ago, Edward Norton — award-winning actor and co-founder of EDO — saw an opportunity to help filmmakers better market their work using data science. The idea: Wean marketers off their reliance on old-school TV ratings and instead connect the dots between the TV ads people see and what they search for online after. Read the rest on Forbes
Ad Age Remotely: Edward Norton Talks Media Measurement
May 11, 2022 | Ad Age
Hear EDO cofounder and award-winning actor Edward Norton speak with Ad Age's Jack Neff in this Ad Age Remotely video interview. Read the rest on Ad Age
For press inquiries, please email press@edo.com
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