EDO scored every celebrity appearance in non-entertainment ad airings during Super Bowl LVI and ranked them based on the Search Engagement each celebrity name generated. Search Engagement is EDO’s proprietary measure of the increase in online search activity driven by a TV ad in the minutes immediately following the ad airing. EDO also measured the
Search Engagement for every brand that aired an ad during the game.
Dolly Parton (#1) drove the most search of any celebrity in an ad this year, driving 25.4x more engagement than the median performing in-game Super Bowl celebrity ad appearance. In a T-Mobile spot titled, “PSA.”, the opening seconds of the ad features Parton’s name on the screen, perhaps making it easy for viewers to identify and search for her.
The former MCU Black Widow actress, Scarlett Johansson (#2), and her SNL veteran husband Colin Jost (#6) both earned significant engagement from Super Bowl fans as a result of the Amazon Alexa Mind Reader spot. Johansson drove 25.2x more engagement than the average celebrity ad, while Jost drove 4x more engagement.
This follows a trend from last year’s game where EDO found that famous couples featured in Super Bowl ads earned the most celebrity engagement (Gwen Stefani and Blake Shelton, as well as Mila Kunis and Ashton Kutcher).
Among a slew of celebrity athletes, Peyton Manning was in high demand for Super Bowl LVI ads, taking #9 and #20. Manning appeared in ads for Caesars Sportsbook (performing 3.4x better than average) and Michelob Ultra (2.4x better performance).
Morgan Freeman took the #3 spot thanks to a scenic spot from Turkish Airlines. Jim Carrey (#4) reprised his role as The Cable Guy for Verizon, while Lindsay Lohan (#7) hits the gym with Planet Fitness.
Seth Rogen (#8) appears alongside Paul Rudd (#23) before his wedding in Lay’s spot titled “Golden Moments.” Idris Elba (#10) for Booking.com round out the the top ten.
All celebrity appearances during Super Bowl LVI ads ranked by Search Engagement Index (SEI), with the median performing in-game Super Bowl celebrity ad appearance indexed to 100 in order to easily compare the relative impact of each celebrity appearance on online search activity. The data included in this ranker is preliminary, and is subject to slight adjustments based on EDO's final Super Bowl LVI analysis.
1
Dolly Parton stars in T-Mobile's PSA-style spot where she addresses a serious problem in America: 5G phones operating on non-5G networks.30 Secs
•
6:40 PM
•
Q1 0-0
Dolly Parton stars in T-Mobile's PSA-style spot where she addresses a serious problem in America: 5G phones operating on non-5G networks.30 Secs
•
6:40 PM
•
Q1 0-0
2
Scarlett Johansson and her SNL veteran husband Colin John theorize Alexa may be reading their minds.60 Secs
•
9:21 PM
•
Q4 16-20 CIN
Scarlett Johansson and her SNL veteran husband Colin John theorize Alexa may be reading their minds.60 Secs
•
9:21 PM
•
Q4 16-20 CIN
3
Morgan Freeman discusses bringing the world together, promoting Turkish Airlines.30 Secs
•
7:46 PM
•
Q2 13-10 LA
Morgan Freeman discusses bringing the world together, promoting Turkish Airlines.30 Secs
•
7:46 PM
•
Q2 13-10 LA
4
Jim Carrey reprises his role as The Cable Guy in this Verizon spot promoting its 5G Ultra Wideband internet.60 Secs
•
8:25 PM
•
Halftime 13-10 LA
Jim Carrey reprises his role as The Cable Guy in this Verizon spot promoting its 5G Ultra Wideband internet.60 Secs
•
8:25 PM
•
Halftime 13-10 LA
5
Mary J. Blige urges viewers to make their health a priority in this spot from Hologic, the medical tech company focused on improving women’s health.30 Secs
•
7:04 PM
•
Q1 7-0 LA
Mary J. Blige urges viewers to make their health a priority in this spot from Hologic, the medical tech company focused on improving women’s health.30 Secs
•
7:04 PM
•
Q1 7-0 LA
6
Scarlett Johansson and her SNL veteran husband Colin John theorize Alexa may be reading their minds.60 Secs
•
9:21 PM
•
Q4 16-20 CIN
Scarlett Johansson and her SNL veteran husband Colin John theorize Alexa may be reading their minds.60 Secs
•
9:21 PM
•
Q4 16-20 CIN
7
Lindsay Lohan is booked and busy these days, from playing Jeopardy! with Dennis Rodman, picking Danny Trejo's ankle monitor, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Lindsay Lohan is booked and busy these days, from playing Jeopardy! with Dennis Rodman, picking Danny Trejo's ankle monitor, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
8
Right before Seth Rogen's "wedding," he and Paul Rudd reminisce on a series of increasingly hard-to-believe life moments where Lay's were present.60 Secs
•
8:53 PM
•
Q3 16-20 CIN
Right before Seth Rogen's "wedding," he and Paul Rudd reminisce on a series of increasingly hard-to-believe life moments where Lay's were present.60 Secs
•
8:53 PM
•
Q3 16-20 CIN
9
Peyton along with his family (Archie, Cooper, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
Peyton along with his family (Archie, Cooper, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
10
Booking.com hires "Sexiest Man Alive" Idris Elba to add some allure to the brand as it revives its 2013 Booking.yeah campaign.30 Secs
•
9:22 PM
•
Q4 16-20 CIN
Booking.com hires "Sexiest Man Alive" Idris Elba to add some allure to the brand as it revives its 2013 Booking.yeah campaign.30 Secs
•
9:22 PM
•
Q4 16-20 CIN
11
Willie Nelson and Skechers want you to get on the road again.15 Secs
•
6:13 PM
•
Pre-Kick
Willie Nelson and Skechers want you to get on the road again.15 Secs
•
6:13 PM
•
Pre-Kick
12
Tommy Lee Jones and several other celeb "Jones" (Leslie, Rashida plus Nick Jonas) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
Tommy Lee Jones and several other celeb "Jones" (Leslie, Rashida plus Nick Jonas) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
13
Kevin Hart thinks he's getting VIP celebrity treatment by using the Sam’s Club Scan & Go app in Sam's Club first-ever Super Bowl ad.30 Secs
•
9:43 PM
•
Q4 16-20 CIN
Kevin Hart thinks he's getting VIP celebrity treatment by using the Sam’s Club Scan & Go app in Sam's Club first-ever Super Bowl ad.30 Secs
•
9:43 PM
•
Q4 16-20 CIN
14
Larry David rejects the world's most historic inventions (i.e. the wheel, forks, toilets, democracy) - and misses out on safely investing in crypto with FTX.60 Secs
•
7:54 PM
•
Q2 13-10 LA
Larry David rejects the world's most historic inventions (i.e. the wheel, forks, toilets, democracy) - and misses out on safely investing in crypto with FTX.60 Secs
•
7:54 PM
•
Q2 13-10 LA
15
Pete Davidson and Patriots linebacker Jerod Mayo tackles food waste in this commercial for Hellmann's Mayo.30 Secs
•
9:36 PM
•
Q4 16-20 CIN
Pete Davidson and Patriots linebacker Jerod Mayo tackles food waste in this commercial for Hellmann's Mayo.30 Secs
•
9:36 PM
•
Q4 16-20 CIN
16
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
17
LeBron James tells his younger self that in order to make history, you have to call your own shots in this spot from Crypto.com.30 Secs
•
8:24 PM
•
Halftime 13-10 LA
LeBron James tells his younger self that in order to make history, you have to call your own shots in this spot from Crypto.com.30 Secs
•
8:24 PM
•
Halftime 13-10 LA
18
Salma Hayek Pinault as Hera and Arnold Schwarzenegger as Zeus retire to Palm Springs where they purchase a BMW iX.60 Secs
•
6:53 PM
•
Q1 7-0 LA
Salma Hayek Pinault as Hera and Arnold Schwarzenegger as Zeus retire to Palm Springs where they purchase a BMW iX.60 Secs
•
6:53 PM
•
Q1 7-0 LA
19
Zendaya, as a seaside entrepreneur sells sea shells - and snacks, accessories, and excursions - by the sea shore, until she sails into the sun as a seashell celebrity in this spot.30 Secs
•
6:39 PM
•
Q1 0-0
Zendaya, as a seaside entrepreneur sells sea shells - and snacks, accessories, and excursions - by the sea shore, until she sails into the sun as a seashell celebrity in this spot.30 Secs
•
6:39 PM
•
Q1 0-0
20
Peyton Manning comes to Steve Buscemi's bowling alley, where he and golfer Brooks Koepka, soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
Peyton Manning comes to Steve Buscemi's bowling alley, where he and golfer Brooks Koepka, soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
21
Aeronaut Matthew McConaughey promotes environmentalism in this light-hearted spot from Salesforce.60 Secs
•
7:53 PM
•
Q2 13-10 LA
Aeronaut Matthew McConaughey promotes environmentalism in this light-hearted spot from Salesforce.60 Secs
•
7:53 PM
•
Q2 13-10 LA
22
With a full chorus in tow, Miley Cyrus sings "Do it for the Phones," asking cellphone users to rescue their 5G phones from competitors and bring their business to T-Mobile.30 Secs
•
7:39 PM
•
Q2 13-10 LA
With a full chorus in tow, Miley Cyrus sings "Do it for the Phones," asking cellphone users to rescue their 5G phones from competitors and bring their business to T-Mobile.30 Secs
•
7:39 PM
•
Q2 13-10 LA
23
Right before Seth Rogen's "wedding," he and Paul Rudd reminisce on a series of increasingly hard-to-believe life moments where Lay's were present.60 Secs
•
8:53 PM
•
Q3 16-20 CIN
Right before Seth Rogen's "wedding," he and Paul Rudd reminisce on a series of increasingly hard-to-believe life moments where Lay's were present.60 Secs
•
8:53 PM
•
Q3 16-20 CIN
24
Arnold Schwarzenegger as Zeus and Salma Hayek Pinault as Hera retire to Palm Springs where they purchase a BMW iX.60 Secs
•
6:53 PM
•
Q1 7-0 LA
Arnold Schwarzenegger as Zeus and Salma Hayek Pinault as Hera retire to Palm Springs where they purchase a BMW iX.60 Secs
•
6:53 PM
•
Q1 7-0 LA
25
In this housing market, everyone wants to buy Barbie's Dream House. Anna Kendrick and Barbie lead this spot promoting Rocket Homes and Rocket Mortgage.60 Secs
•
7:33 PM
•
Q2 13-10 LA
In this housing market, everyone wants to buy Barbie's Dream House. Anna Kendrick and Barbie lead this spot promoting Rocket Homes and Rocket Mortgage.60 Secs
•
7:33 PM
•
Q2 13-10 LA
26
Serena Williams comes to Steve Buscemi's bowling alley, where she and Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, and WNBA star Nneka Ogwumike bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
Serena Williams comes to Steve Buscemi's bowling alley, where she and Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, and WNBA star Nneka Ogwumike bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
27
Lindsay Lohan is busy these days, from working out at Planet Fitness with William Shatner to playing Jeopardy! with Dennis Rodman, and picking Danny Trejo's ankle monitor.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Lindsay Lohan is busy these days, from working out at Planet Fitness with William Shatner to playing Jeopardy! with Dennis Rodman, and picking Danny Trejo's ankle monitor.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
28
Rashida Jones and several other celeb Jones (Leslie, Tommy Lee plus Nick Jonas) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
Rashida Jones and several other celeb Jones (Leslie, Tommy Lee plus Nick Jonas) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
29
Mayor Guy Fieri welcomes viewers to Bud Light Seltzer Hard Soda and Flavortown.45 Secs
•
8:59 PM
•
Q3 16-20 CIN
Mayor Guy Fieri welcomes viewers to Bud Light Seltzer Hard Soda and Flavortown.45 Secs
•
8:59 PM
•
Q3 16-20 CIN
30
Welcome to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
Welcome to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
31
Lindsay Lohan is booked these days, from playing Jeopardy! with Dennis Rodman, picking Danny Trejo's ankle monitor, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Lindsay Lohan is booked these days, from playing Jeopardy! with Dennis Rodman, picking Danny Trejo's ankle monitor, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
32
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
33
Mike Myers reprises his role as Dr. Evil alongside No. 2 (Rob Lowe), Scott Evil (Seth Green), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
Mike Myers reprises his role as Dr. Evil alongside No. 2 (Rob Lowe), Scott Evil (Seth Green), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
34
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
35
Doja Cat escapes the clown house and drives straight to Taco Bell for a late night Baja Blast.30 Secs
•
9:35 PM
•
Q4 16-20 CIN
Doja Cat escapes the clown house and drives straight to Taco Bell for a late night Baja Blast.30 Secs
•
9:35 PM
•
Q4 16-20 CIN
36
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
37
Shang-Chi star Awkwafina shows us that Disney+ has all the GOATs (figuratively and literally) from The Lion King to Avengers: Endgame, Star Wars, Up, and more.30 Secs
•
7:34 PM
•
Q2 13-10 LA
Shang-Chi star Awkwafina shows us that Disney+ has all the GOATs (figuratively and literally) from The Lion King to Avengers: Endgame, Star Wars, Up, and more.30 Secs
•
7:34 PM
•
Q2 13-10 LA
38
Jamie-Lynn Sigler (Meadow Soprano to many) rides around New York City with the all-new, first-ever all-electric Chevy Silverado built for "a whole new generation."60 Secs
•
7:22 PM
•
Q2 13-3 LA
Jamie-Lynn Sigler (Meadow Soprano to many) rides around New York City with the all-new, first-ever all-electric Chevy Silverado built for "a whole new generation."60 Secs
•
7:22 PM
•
Q2 13-3 LA
39
Zach Braff and Donald Faison introduce T-Mobile home internet in this upbeat spot to the tune of the late musical composer Stephen Sondheim's "I Feel Pretty."30 Secs
•
9:05 PM
•
Q3 16-20 CIN
Zach Braff and Donald Faison introduce T-Mobile home internet in this upbeat spot to the tune of the late musical composer Stephen Sondheim's "I Feel Pretty."30 Secs
•
9:05 PM
•
Q3 16-20 CIN
40
Ewan McGregor asks viewers, "do you think any of us will look back at our lives and regret the things we didn't buy, or the places we didn't go?"30 Secs
•
6:45 PM
•
Q1 0-0
Ewan McGregor asks viewers, "do you think any of us will look back at our lives and regret the things we didn't buy, or the places we didn't go?"30 Secs
•
6:45 PM
•
Q1 0-0
41
Lizzo’s unreleased “If You Love Me” is the soundtrack to Google’s big game spot featuring Real Tone on the Pixel 6, which the company introduced to fight bias in camera tech, especially against people of color.60 Secs
•
8:43 PM
•
Q3 13-20 CIN
Lizzo’s unreleased “If You Love Me” is the soundtrack to Google’s big game spot featuring Real Tone on the Pixel 6, which the company introduced to fight bias in camera tech, especially against people of color.60 Secs
•
8:43 PM
•
Q3 13-20 CIN
42
Miley Cyrus joins Dolly Parton in T-Mobile's PSA-style spot where she addresses a serious problem in America: 5G phones operating on non-5G networks.30 Secs
•
6:40 PM
•
Q1 0-0
Miley Cyrus joins Dolly Parton in T-Mobile's PSA-style spot where she addresses a serious problem in America: 5G phones operating on non-5G networks.30 Secs
•
6:40 PM
•
Q1 0-0
43
Headspace takes advantage of the Valentine's Day holiday and invites users to "sleep with John Legend" - or at least fall asleep to his new Sleepcast.30 Secs
•
6:06 PM
•
Pre-Kick
Headspace takes advantage of the Valentine's Day holiday and invites users to "sleep with John Legend" - or at least fall asleep to his new Sleepcast.30 Secs
•
6:06 PM
•
Pre-Kick
44
Halle Berry (Cleopatra) has dinner with JB Smoove (Caesar) and The Manning men (Archie, Cooper, Peyton, and Eli) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
Halle Berry (Cleopatra) has dinner with JB Smoove (Caesar) and The Manning men (Archie, Cooper, Peyton, and Eli) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
45
Joe Namath says "Hello Fortune" In the thrill-seeking commercial for DraftKings.30 Secs
•
6:52 PM
•
Q1 7-0 LA
Joe Namath says "Hello Fortune" In the thrill-seeking commercial for DraftKings.30 Secs
•
6:52 PM
•
Q1 7-0 LA
46
Troy Polamalu helps Patrick Mahomes find a new shampoo in Head and Shoulders as he lives out the company's motto, "never not working."30 Secs
•
6:12 PM
•
Pre-Kick
Troy Polamalu helps Patrick Mahomes find a new shampoo in Head and Shoulders as he lives out the company's motto, "never not working."30 Secs
•
6:12 PM
•
Pre-Kick
47
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
48
Kanye West's soundtrack is featured in McDonald's spot featuring Kanye West, NASCAR driver Bubba Wallace, the world's most popular FIFA Twitch streamer Edwin Castro, and iconic McDonald's character Grimace (secretly voiced by Ryan Reynolds)30 Secs
•
6:23 PM
•
Pre-Kick
Kanye West's soundtrack is featured in McDonald's spot featuring Kanye West, NASCAR driver Bubba Wallace, the world's most popular FIFA Twitch streamer Edwin Castro, and iconic McDonald's character Grimace (secretly voiced by Ryan Reynolds)30 Secs
•
6:23 PM
•
Pre-Kick
49
Nick Jonas and celebrity "Joneses" (Leslie Jones, Rashida Jones, Tommy Lee Jones) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
Nick Jonas and celebrity "Joneses" (Leslie Jones, Rashida Jones, Tommy Lee Jones) race their rugged Toyota Tundras.60 Secs
•
8:05 PM
•
Halftime 13-10 LA
50
Patriots linebacker Jerod Mayo tackles food waste, and Pete Davidson in the 2022 Super Bowl Commercial for Hellman's Mayo.30 Secs
•
9:36 PM
•
Q4 16-20 CIN
Patriots linebacker Jerod Mayo tackles food waste, and Pete Davidson in the 2022 Super Bowl Commercial for Hellman's Mayo.30 Secs
•
9:36 PM
•
Q4 16-20 CIN
51
Lindsay Lohan is booked and busy these days, from picking Danny Trejo's ankle monitor, to playing Jeopardy! with Dennis Rodman, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Lindsay Lohan is booked and busy these days, from picking Danny Trejo's ankle monitor, to playing Jeopardy! with Dennis Rodman, and working out at Planet Fitness with William Shatner.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
52
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
At the urging of Brie Larson, a quick ride in the 2021 Nissan Z sports car transforms Eugene Levy into an action-adventure bad boy alongside ad co-stars Danai Gurira and Dave Bautista and a Nissan Ariya-driving Catherine O'Hara.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
53
Mike Myers reprises his role as Dr. Evil with Seth Green (Scott Evil) and No. 2 (Rob Lowe), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
Mike Myers reprises his role as Dr. Evil with Seth Green (Scott Evil) and No. 2 (Rob Lowe), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
54
Welcome to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, top golfer Brooks Koepka, US women's soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
Welcome to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, top golfer Brooks Koepka, US women's soccer star Alex Morgan, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
55
Mike Myers reprises his role as Dr. Evil alongside No. 2 (Rob Lowe), Scott Evil (Seth Green), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
Mike Myers reprises his role as Dr. Evil alongside No. 2 (Rob Lowe), Scott Evil (Seth Green), and Frau (Mindy Sterling) as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
56
DJ Khaled lets businesses know they can win, no matter what, with Intuit Quickbooks and Mailchimp.30 Secs
•
9:22 PM
•
Q4 16-20 CIN
DJ Khaled lets businesses know they can win, no matter what, with Intuit Quickbooks and Mailchimp.30 Secs
•
9:22 PM
•
Q4 16-20 CIN
57
Jason Bateman takes viewers on a journey through time in this spot for the Hyundai Ioniq 5.30 Secs
•
6:05 PM
•
Pre-Kick
Jason Bateman takes viewers on a journey through time in this spot for the Hyundai Ioniq 5.30 Secs
•
6:05 PM
•
Pre-Kick
58
Andre 3000 voices over seaside entrepreneur Sally (Zendaya) as she sells sea shells - and snacks, accessories, and excursions - by the sea shore, until she sails into the sun as a seashell celebrity thanks to Square Space.30 Secs
•
6:39 PM
•
Q1 0-0
Andre 3000 voices over seaside entrepreneur Sally (Zendaya) as she sells sea shells - and snacks, accessories, and excursions - by the sea shore, until she sails into the sun as a seashell celebrity thanks to Square Space.30 Secs
•
6:39 PM
•
Q1 0-0
59
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
The Manning men (Archie, Cooper, Peyton, and Eli) have dinner with Caesar (JB Smoove) and wife Cleopatra (Halle Berry) at Caesars Palace.30 Secs
•
7:40 PM
•
Q2 13-10 LA
60
Patrick Mahomes is helped by Troy Polamalu to find a new shampoo in Head and Shoulders as Troy lives out the company's motto, "never not working."30 Secs
•
6:12 PM
•
Pre-Kick
Patrick Mahomes is helped by Troy Polamalu to find a new shampoo in Head and Shoulders as Troy lives out the company's motto, "never not working."30 Secs
•
6:12 PM
•
Pre-Kick
61
Donald Faison and Zach Braff introduce T-Mobile home internet in this upbeat spot to the tune of the late musical composer Stephen Sondheim's "I Feel Pretty."30 Secs
•
9:05 PM
•
Q3 16-20 CIN
Donald Faison and Zach Braff introduce T-Mobile home internet in this upbeat spot to the tune of the late musical composer Stephen Sondheim's "I Feel Pretty."30 Secs
•
9:05 PM
•
Q3 16-20 CIN
62
Whether you're Jason Sudeikis, a crypto investor, or a freelancer - working in London, living in New York, and shooting a Super Bowl commercial in Los Angeles - TurboTax can help match you with a tax expert who's perfect for your needs.45 Secs
•
7:45 PM
•
Q2 13-10 LA
Whether you're Jason Sudeikis, a crypto investor, or a freelancer - working in London, living in New York, and shooting a Super Bowl commercial in Los Angeles - TurboTax can help match you with a tax expert who's perfect for your needs.45 Secs
•
7:45 PM
•
Q2 13-10 LA
63
Ted Lasso's Hannah Waddingham gambles away a pair of golden high heels, a Roomba, and a smart TV, only to lose her hand because of another player's smart Rakuten Rewards strategy.30 Secs
•
6:44 PM
•
Q1 0-0
Ted Lasso's Hannah Waddingham gambles away a pair of golden high heels, a Roomba, and a smart TV, only to lose her hand because of another player's smart Rakuten Rewards strategy.30 Secs
•
6:44 PM
•
Q1 0-0
64
Alex Morgan plays along in Steve Buscemi's bowling alley, where other star athletes (including NFL veteran Peyton Manning, top golfer Brooks Koepka, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams) bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
Alex Morgan plays along in Steve Buscemi's bowling alley, where other star athletes (including NFL veteran Peyton Manning, top golfer Brooks Koepka, WNBA star Nneka Ogwumike, and tennis superstar Serena Williams) bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
65
Robert Iler makes an appearance with the all-new, first-ever all-electric Chevy Silverado built for "a whole new generation."60 Secs
•
7:22 PM
•
Q2 13-3 LA
Robert Iler makes an appearance with the all-new, first-ever all-electric Chevy Silverado built for "a whole new generation."60 Secs
•
7:22 PM
•
Q2 13-3 LA
66
Catherine O'Hara drives a Nissan Ariya, while Eugene Levy takes a quick ride, at the urging of Brie Larson, in the 2021 Nissan Z sports car alongside ad co-stars Danai Gurira and Dave Bautista. 60 Secs
•
9:34 PM
•
Q4 16-20 CIN
Catherine O'Hara drives a Nissan Ariya, while Eugene Levy takes a quick ride, at the urging of Brie Larson, in the 2021 Nissan Z sports car alongside ad co-stars Danai Gurira and Dave Bautista. 60 Secs
•
9:34 PM
•
Q4 16-20 CIN
67
Patrick Mahomes, the Kansas City Chiefs quarterback, gives viewers a firsthand look at how he uses his Whoop.30 Secs
•
6:05 PM
•
Pre-Kick
Patrick Mahomes, the Kansas City Chiefs quarterback, gives viewers a firsthand look at how he uses his Whoop.30 Secs
•
6:05 PM
•
Pre-Kick
68
DJ Khaled lets businesses know they can win, no matter what, with Intuit Quickbooks and Mailchimp.30 Secs
•
10:11 PM
•
Post-Game
DJ Khaled lets businesses know they can win, no matter what, with Intuit Quickbooks and Mailchimp.30 Secs
•
10:11 PM
•
Post-Game
69
Mindy Sterling and the Dr. Evil (Mike Myers) crew, including No. 2 (Rob Lowe) and Scott Evil (Seth Green) argue as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
Mindy Sterling and the Dr. Evil (Mike Myers) crew, including No. 2 (Rob Lowe) and Scott Evil (Seth Green) argue as they complete a takeover of General Motors HQ.60 Secs
•
9:04 PM
•
Q3 16-20 CIN
70
Brian and Robin McKeever, decorated Paralympic brothers, inspire viewers with Toyota to "Start Your Possible" while detailing their journey.60 Secs
•
6:38 PM
•
Q1 0-0
Brian and Robin McKeever, decorated Paralympic brothers, inspire viewers with Toyota to "Start Your Possible" while detailing their journey.60 Secs
•
6:38 PM
•
Q1 0-0
71
Gal Gadot voices the Cue device, a fast and accurate at-home COVID-19 digital test.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Gal Gadot voices the Cue device, a fast and accurate at-home COVID-19 digital test.30 Secs
•
8:44 PM
•
Q3 13-20 CIN
72
Danai Gurira, and co-stars Dave Bautista, Brie Larson, and Catherine O'Hara, star in the 2021 Nissan Z sports ride that transforms Eugene Levy into an action-adventure bad boy.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
Danai Gurira, and co-stars Dave Bautista, Brie Larson, and Catherine O'Hara, star in the 2021 Nissan Z sports ride that transforms Eugene Levy into an action-adventure bad boy.60 Secs
•
9:34 PM
•
Q4 16-20 CIN
73
WNBA star Nneka Ogwumike goes to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
WNBA star Nneka Ogwumike goes to Steve Buscemi's bowling alley, where NFL veteran Peyton Manning, golfer Brooks Koepka, soccer star Alex Morgan, and tennis superstar Serena Williams bowl perfect 10s in this spot for Michelob Ultra.60 Secs
•
7:21 PM
•
Q2 13-3 LA
74
At the worst tailgate ever outside of the Colosseum, Andy Richter and friends get the party started with Avocados from Mexico.30 Secs
•
6:59 PM
•
Q1 7-0 LA
At the worst tailgate ever outside of the Colosseum, Andy Richter and friends get the party started with Avocados from Mexico.30 Secs
•
6:59 PM
•
Q1 7-0 LA
75
Mario Lopez, San Francisco Giant Brandon Crawford, and Anthony Anderson have you asking, "Am I dreaming?" with this high-flying spot featuring California natives 30 Secs
•
6:04 PM
•
Pre-Kick
Mario Lopez, San Francisco Giant Brandon Crawford, and Anthony Anderson have you asking, "Am I dreaming?" with this high-flying spot featuring California natives 30 Secs
•
6:04 PM
•
Pre-Kick
76
Craig Robinson like its spicy as he enjoys a Pizza Hut Spicy Lover's pizza while getting a tattoo.30 Secs
•
6:13 PM
•
Pre-Kick
Craig Robinson like its spicy as he enjoys a Pizza Hut Spicy Lover's pizza while getting a tattoo.30 Secs
•
6:13 PM
•
Pre-Kick
77
Fiery songbird, Megan Thee Stallion, and beatboxing fox, Charlie Puth, lead a chorus of woodsy animals to the tune of Salt-N-Pepa's Push It after finding bags of Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips.60 Secs
•
7:13 PM
•
Q2 7-3 LA
Fiery songbird, Megan Thee Stallion, and beatboxing fox, Charlie Puth, lead a chorus of woodsy animals to the tune of Salt-N-Pepa's Push It after finding bags of Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips.60 Secs
•
7:13 PM
•
Q2 7-3 LA
78
Beatboxing fox, Charlie Puth and fiery songbird, Megan Thee Stallion, lead a chorus of woodsy animals to the tune of Salt-N-Pepa's Push It after finding bags of Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips.60 Secs
•
7:13 PM
•
Q2 7-3 LA
Beatboxing fox, Charlie Puth and fiery songbird, Megan Thee Stallion, lead a chorus of woodsy animals to the tune of Salt-N-Pepa's Push It after finding bags of Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips.60 Secs
•
7:13 PM
•
Q2 7-3 LA
79
Wallbox helps Seth Thomas, a lightning strike survivor from Durham, North Carolina, overcome his fears with the company's safe and easy-to-use EV charging outlet.15 Secs
•
7:46 PM
•
Q2 13-10 LA
Wallbox helps Seth Thomas, a lightning strike survivor from Durham, North Carolina, overcome his fears with the company's safe and easy-to-use EV charging outlet.15 Secs
•
7:46 PM
•
Q2 13-10 LA
80
Toyota inspires viewers to "Start Your Possible" while detailing the journey of decorated Paralympic brothers Brian and Robin McKeever.60 Secs
•
6:38 PM
•
Q1 0-0
Toyota inspires viewers to "Start Your Possible" while detailing the journey of decorated Paralympic brothers Brian and Robin McKeever.60 Secs
•
6:38 PM
•
Q1 0-0
81
Buzzy Cohen is working out with Lindsay Lohan at Planet Fitness30 Secs
•
8:44 PM
•
Q3 13-20 CIN
Buzzy Cohen is working out with Lindsay Lohan at Planet Fitness30 Secs
•
8:44 PM
•
Q3 13-20 CIN